Similar to how much I adore Starbucks and Target, the Pinterest virtual assistant (VA) market is huge. That’s a significant amount, too. With regard to the services you may provide and the sectors you can target, that means there are absolutely limitless opportunities. We at the Virtual Assistant Studio have narrowed our focus to the blogger and content creator market, and we provide a wide range of services, including copywriting, social media management, Pinterest strategy, and graphic design, to mention a few. Did you realize that virtual assistants can specialize in providing Pinterest-specific services alone? Speaking of Pinterest strategy. For those who adore that platform and would like to, I thought I’d share some advice on how to become a virtual assistant on Pinterest.
Today’s post is for both those who have been offering virtual assistant services for a long time or for those who want to start a side hustle for the first time.
HOW TO BECOME A PINTEREST VIRTUAL ASSISTANT
You might be unsure of the definition of a virtual assistant, let alone what a Pinterest virtual assistant accomplishes.
A remote provider of a particular service or set of services is known as a virtual assistant. Because of the fact that these services don’t require the VA to be present in the workplace, they can function as a virtual assistant from home or from any other location. You can work more effectively and productively if you concentrate on a single niche. It also enables you to concentrate your efforts and study on a single platform. You won’t feel overburdened attempting to study everything on every platform known to man this way. Additionally, you can raise your hourly fee and/or overall pricing as you specialize. Winning!
Why then concentrate on Pinterest?
Millions of new people join Pinterest each year, making it a significant search engine. The platform has also been explored by Gen X, and they are raving about it. Pinterest marketing has a high conversion rate since the majority of users are looking for a specific solution to a problem or answer. Most people aren’t scrolling aimlessly as they do on other social media.
Below are tips on how to become a full-time Pinterest virtual assistant. Many tips are similar to the tips and tricks we discussed in this post about marketing your business HERE too.
Establish a Pinterest Virtual Assistant Service Page
Making a one-page website is an easy yet powerful approach to promote your virtual assistant services on Pinterest. It doesn’t require a big financial commitment. Just a place where you may demonstrate your knowledge and abilities. The following could be listed on the website:
- You provide services
- Why any business should invest in Pinterest
- Testimonials from previous clients (if you’ve previously provided other VA services in addition to Pinterest, include those as well if you don’t yet have any successful Pinterest testimonies).
- Contact details
Additionally, you should confirm that the names of all your social media accounts match those of your company. This enhances your brand’s and business’s professionalism. It also makes it easier for business owners looking for Pinterest virtual assistant to find you! After all, finding client as Pinterest VA is our top priority.
Take a Pinterest VA Course
If you love Pinterest and want to learn how to set up your VA business with ease, you can take The Pinterest Virtual Assistant Studio Course (shameless plug ) But really, it takes you step-by-step on how to launch a successful business from the start. That way, you don’t waste time hunting down all the information by yourself. It’s a no-fluff course on how to actually find clients and build a profitable business in a short amount of time!
Another great resource to utilize is listening to podcasts related to Pinterest. There’s a wealth of information and resources related to Pinterest. One of our favorites is The Simple Pin Media podcast! They are truly Pinterest experts and offer so much incredible free value.
Become Familiar with Tools Related to Pinterest
Two tools that are essential to understand and be familiar with when you work as a Pinterest VA are Tailwind and Canva.
Tailwind is a tool that allows you to schedule pins on a variety of boards for your client. That way, you’re not constantly having to post in real-time. Tailwind essentially allows you to easily batch content and schedule pins a few weeks at a time or even one month at time. We show you how we batch content in this post HERE. The platform also allows you to schedule a single pin to multiple boards, giving that content more legs and exposure for your client. You can also join community boards that help explode traffic to your client’s business. Plus Tailwind is a verified partner of Pinterest, so any and all features associated with Tailwind have been backed by Pinterest itself.
If you’re just getting started with Pinterest and not sure where to start, we recommend signing up for Tailwind’s free trial. Then, you can click around and watch their library of free resources.
As a Pinterest Virtual Assistant, you’re creating graphics for your clients. We love Canva for creating Pinterest graphics! The free version works, but we recommend getting the paid plan, if you’re serious about becoming a Pinterest VA and earning money. There are more tools available with the paid version. Design hacks like removing the background of screenshots for cleaner graphics and creating a brand profile for each client. The brand profile allows you to save your clients specific hex color codes and fonts, so you can create different graphics with ease and efficiency.
WHAT DOES A PINTEREST VIRTUAL ASSISTANT DO?
Create a Business Pinterest Account
Every business should have a Pinterest account and have a solid Pinterest presence. Whether it’s physical products, online products or services, there’s a place for everything on Pinterest. So, the first thing a Pinterest Virtual Assistant can do is set up a BUSINESS Pinterest account for the business they’re serving.
Having a business Pinterest account is crucial because it provides statistics on trending pins, pin views, repins, impressions and other important data.
After you create the Pinterest account, you can then setup boards for your client based on the products or services they offer.
Design Pin Graphics
I mentioned earlier that we love using Canva for creating pin graphics for our clients. Canva makes it so easy to design Pinterest pins. They have hundreds of Pinterest pin templates within the program that you can customize or simply update the wording.
You also have the option of creating a pin graphic from scratch. If your client has never dabbled in the Pinterest world yet or they have a specific vision for their Pinterest account, you can create a one-of-a-kind pin template for your client.
The main thing that’s important is to create a uniformed and cohesive pin template to use for all your pins. For example, you could design three or four pin templates, using the brand colors and fonts. Then, from there, you can utilize that templates every time you go to make a pin. It will not only build brand visibility for your client, but it saves you time and effort too. Basically a plug-and-play every time, after your initial design.
Write Pin Descriptions
After you’ve made a gorgeous pin in Canva, you’ll then need to write a pin description. It’s important to use keyword-rich phrases in each of your descriptions. Remember, Pinterest is it’s own search engine, so including words and phrases that Pinterest users are searching for is key to getting your clients pins discovered.
We love the Google Chrome plugin Keywords Everywhere for keyword research. And the “trends” tab within Pinterest can be super helpful too. Usually Pinterest is three months ahead, so if you’re wanting to gain traffic on holiday content, you should get it onto Pinterest in September.
Now this is where the real magic happens. You’re ready to schedule pins to boards using Tailwind. Tailwind has a smart schedule feature that analyzes when your client’s unique audience is most active. This gives your client the best chance at their pins being seen and discovered.
You may be wondering what your pins should link back to. It could be a number of different things from:
- Blog posts
- Social media posts, including reels and IGTV
- Product page
- Email opt-in forms
Plus each piece of content from a blog posts to an email opt-in can have multiple pins leading back to the same thing.
Another essential practice to incorporate into any Pinterest strategy is to pin other businesses or creators’ pins to your boards. You can easily schedule these through Tailwind too.
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WHERE TO FIND PINTEREST VIRTUAL ASSISTANT JOBS
There are many ways to find potential clients. Below are some ways to build your client list.
There are literally millions of Facebook groups. Join groups as it relates to the industry you serve. Then, be active in those groups and give advice to those who seek it. The more you’re active in these groups, the more people are going to start recognizing your name and expertise. Trust me, this works!
Attend networking events in your area. A simple Google search will give you a list of in-person entrepreneurial groups. Or maybe it’s simply connecting to one or two like-minded business owners that can relate to what you do. That way, you can bounce ideas of each other and support each other.
Freelance Pinterest Virtual Assistant Websites
There are many freelance websites that post job opportunities like Upwork, Fiverr and Freelancer. Many of these you can post your services and portfolio directly to the website. Another great tool to utilize for virtual networking is LinkedIn.
If you know the industry you want to serve, start pitching directly to them. For instance, since the VA Studio serves bloggers and content creators, we can pitch directly to them. Another option would be to pitch to agencies that represent bloggers and content creators.
If you want to serve the real estate industry, pitch directly to their offices. You never know what can come of something by simply introducing yourself and sharing what services you provide.